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Brand & Design Lead

Permanent contract
Paris
Salary: Not specified
No remote work
Experience: > 7 years

BlaBlaCar
BlaBlaCar

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Questions and answers about the job

The position

Job description

Why join us?

This is a unique opportunity for a passionate, experienced and ambitious creative director to help build and lead a best-in-class, in-house creative team for a fast growing, global, innovative, online business. Your leadership will directly support global company growth and strategic and brand goals, and your day-to-day work will focus on delivering measurable results against business goals.

The BlaBlaCar Brand & Design team, based in Paris and London, is one of the best in Europe, and a smart, agile in-house design process is a major contributing factor to that success. We are now looking for senior design talent to continue driving efficient global design solutions for growth.

What you will directly contribute to

Working collaboratively with the Head of Brand & Design, you will direct the creative output, from concept generation through to design completion, on a global level, for online and offline. As well as being responsible for the quality of creative deliverables across a range of global projects, you will help develop global content strategy and delivery goals.

Responsibilities

Ensure brand consistency and messaging across all markets and consumer touch-points (TV, radio, online performance marketing, printed), helping to develop guidelines for BTL projects, and personally leading ATL production projects, like OOH campaigns
Oversee creative direction and quality control of design, copywriting and production of ongoing content projects for all channels (e.g. photo and video shoots, banners design template, social media marketing)
In addition to overseeing ongoing projects, you will manage multiple priority briefs (eg. content for new market launches or launch of a new channel or advertising format)
Identify improvements & innovations (team organisation, briefing, tools and processes, planning) to drive efficiency and effectiveness, reduce costs and/or increase speed of production
Manage third-party suppliers and partners to ensure brand fit, creative and operational excellence standards
Help recruit design talent into the global team and motivate, influence, train and develop the global creative team to constantly strive to better meet business requirements


Preferred experience

What you will need to be successful

Educated to Degree level or equivalent, from a fine arts or design discipline
Further education (eg. Masters, autodidact learning) in Marketing a significant plus
Minimum 8 years creative/ marketing experience with a great portfolio to show (including strong digital concepts)
Experience of managing third-party agencies
Experience overseeing content for web, mobile and social platforms and video highly valuable
A confident and impactful communicator, able to clearly explain strategic concepts and goals
Perfect understanding of BlaBlaCar’s strategic goals, business, marketing and product
Passionate, committed creative team builder / leader and skilful manager, able to get others on board, inspire, guide and mentor successfully. Track record of establishment and ongoing development of design teams highly valued
Comfort working in a start up culture with a high growth/agile environment, a fearless problem-solver with a can-do approach who embraces constant change
To succeed in this role you will be a mature conceptual designer who seeks the ‘big idea’ and really understands both brand and online performance advertising with a strong understanding of marketing logic behind every piece of content. You will be proactive, enjoy developing and coaching a team, and be able to balance doing design work whilst simultaneously managing a team and projects. You will have proven experience working as an art director with strategic/ marketing understanding, and be capable of leading high-level marcom content projects. We’re interested in someone who is both a creative & strategic thinker and a talented creator of tangible digital assets, and inspired by tackling real-world business problems on a global scale.

Strong knowledge of digital marketing is a plus. Please note that, although UI UX skill is of course useful to designing online content, the scope of this role does NOT include UI UX design of the site or apps. The role is 100% focused on creation and management of marketing content.

As a key manager, travel to local offices to build team relationships with local colleagues and understand local market challenges will be vital.


Recruitment process

A few practical details about the role

Start: As soon as you are ready!
Location: Paris or London with frequent travels to Paris
Contract: Permanent contract
Compensation: Competitive package based on experience.

What we offer all of our employees

A start-up spirit that fosters agility, teamwork and impact
Challenging career opportunities in a high-growth and fast-paced environment
An inspiring working environment including state-of-the-art office spaces
Free carpooling to live our value “Think it. Build it. Use it.”
Annual BlaBlaBreak which takes us all for an unforgettable weekend
Weekly BlaBlaTalks when we learn from each other
Weekly Tech Demos
And many more benefits - check them out on BlaBlaCar.com/dreamjobs

What is next?

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format), answer our questions in English and a link to your portfolio.

Kindly note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 2 weeks. If your application fits our requirements, we will invite you to a first video interview, several on-site interviews and a business case will follow.

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