Part of the Marketing & Communication department, you’ll work closely with Marketing, Sales and senior leaders to define key messages of corporate communication. You will also be responsible of the definition and the execution of B2B marketing plans.

Key responsibilities

Corporate

• Increase visibility and awareness of RetailMeNot to key B2B audiences and influencers
• Define and execute corporate communication plan
• Draft and edit copy for corporate press releases, white papers and bylines
• Own and manage relationships with the external public relations agencies and other vendors as needed
• Identify key Market trends and turn these into compelling communications that position RetailMeNot as a strategic partner and leader
• Identify new strategies (researches, bylines etc) and opportunities for outreach
• Manage and deliver ROI tracking for all PR corporate campaigns, events, and sponsorships
• Build RetailMeNot brand as an umbrella of consumer brands (Ma Reduc and Poulpeo)
• Identify relevant events, negotiate packages and follow up with contract and event organization if needed
• Manage the corporate site

B2B Marketing

• Delivery of programs to drive lead generation and support sales to drive customer acquisition, retention/expansion of existing customer relationships.
• Assist in the creation of sales tools to support business strategies that include: sales presentations, business reviews, case studies and new product launch materials
• Be proactive in learning new Market challenges to meet Marketing & sales needs

Qualifications

• Bachelor’s degree in PR / communication
• First experience across the aspects of Public Relations with strong B2B focus
• First experience in managing relationships with external public relations agency across different regions
• Excellent writing, copy editing, grammar skills and presentation skills
• Self-motivator with an abundance of initiatives
• Results driven as well as task driven
• Efficient, organized and time conscious
• Ability to multi-task
• Good English is essential