Reporting to the Director, Marketing & Communication, you will be working on both Ma Reduc and Poulpeo brands, and be responsible for the execution of the CRM strategy across devices (mobile, desktop, tablet, etc) and channels (newsletter, push notifications, SMS etc), working closely with our sales, content and engineering team.

Responsibilities & Project Work:

• Execute CRM marketing strategies to support consumer lifecycle programs for the different phases of welcoming, engagement, retention and loyalty
• Test and execute targeted customer communications and campaigns
• Manage Newsletter calendar and email set up and segmentation on Email service providers
• Customer behaviour modelling and analysis
• Manage relationship with Email service Providers (Marketing cloud sales force, Sendgrid and Mandrill) and all email third parties (e.g. Return path)
• Track on a daily basis email performances and ensure the good reputation for MR and PLP domains
• Communicate campaign plans and successes internally to ensure coordination across departments
• Handle A/B and multivariable tests to improve email performances
• Manage with product & design team email product improvements
• Design and execute the welcome journey user-flow to improve activation
• Forecast and set monthly targets for CRM channel (visits and revenue)

• Bachelor’s degree in Digital Marketing
• 2-3 years experience in online marketing with demonstrated success in email marketing channels and campaigns
• Strong knowledge of how to use email service providers such as ExactTarget or Sendgrid
• Very good knowledge of Microsoft Excel and capabilities of manipulating several data sets
• Analytical skills
• Must be flexible and able to handle changes
• Ability to partner with different teams and departments within the organization