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Doctrine
Doctrine

Product Marketing Manager

Permanent contract
Paris
Salary: Not specified
Starting date: February 14, 2018
No remote work
Experience: > 2 years

Doctrine
Doctrine

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The position

Job description

  • Product launches: Together with the product team, educate both internal and external stakeholders on our product features and their benefits to our customers.
  • You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork.
  • You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
  • You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
  • Sales Enablement : Craft compelling messages across marketing channels (Emails, landing pages, ad campaigns, product videos, Website copy, Sales decks, etc.)to articulate the benefits of our products to the world.
  • Customer Retention : Through your actions, and in partnership with customer success managers and sales, you’ll contribute to improving the retention and upsell of existing customers.
  • Measure and optimize : You’ll have to analyze and understand the buyer journey as it relates to product feature adoption and usage. 📈
  • Collaborate with the marketing team to develop innovative programs that drive demand such as working with our awesome customers to create case studies and customer success stories.
  • Work with various teams (design, content, leadgen, product, sales) to implement strategies

Preferred experience

  • A minimum of 3 years of past experience in digital marketing, product marketing, Customer Success, and/or product management in SaaS.
  • Excellent written and verbal communication skills —- there is a healthy amount of writing and presenting/selling ideas in this role.
  • You are fluent in french
  • Tech-savy. You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs.
  • You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.
  • An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
  • Comfortable using CRM and marketing tools such as Salesforce, Pardot, Intercom, Drift. 🛠

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