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Head of Marketing

Permanent contract
Paris
Salary: Not specified
Occasional remote
Experience: > 4 years
Education: Master's Degree

Kactus
Kactus

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Questions and answers about the job

The position

Job description

Your missions
Directly reporting to company CEO, your role is to lead the B2B marketing and communication strategy for Kactus in Europe to reach our ambitious growth target.

● Deliver comprehensive, measurable, revenue generating marketing plans including go-to-market strategies, messaging and product positioning.
● Working closely with our VP Sales, build and deploy a B2B lead generation strategy
● Create and propagate a strong brand message that resonates with our target audiences
● Manage all proactive and reactive press & events opportunities.
● Develop a highly efficient marketing team, establishing clear responsibilities, metrics, priorities and individual career goals (currently 3 persons in Paris)
● Exercise a data-centric approach to gather customer/user insights and leverage data to improve marketing campaigns and results.
● Conduct market analysis to identify challenges and opportunities for growth and report marketing KPIs
● Collaborate with Kactus’ leadership team to continuously refine our marketing roadmap/vision.
● Build out best in class marketing processes that fuel growth and increase ROI.

What we offer
● Competitive salary + equities
● Very high responsibilities & full autonomy on your area
● A great challenge that will make you grow up fast in your field and learn from other A-players
● High work flexibility
● Great work environment
● And for sure, many events, parties and seminars!


Preferred experience

Your competencies

● 5+ years of experience leading marketing for a high-growth B2B business.
● Superior ability to recruit, retain, and motivate our existing team and future talent.
● Excellent project management skills, including the ability to manage diverse projects under aggressive timelines across multiple locations.
● Experience developing and executing a short and long term go-to-market strategy at a high-growth company that has scaled to $10M+ in annual revenue.
● Excellent presentation and communication skills, including the ability to inspire internal and external audiences.
● Ability to use a data-driven, quantitative approach to track KPIs and manage a budget.
● Ability to communicate with and present marketing strategy, analytics and ROI to senior executives and board members
● Expert knowledge of quantitative and qualitative marketing research methodologies.
● A deep understanding of sales and marketing automation software, CRM, lead generation strategies, and trends in digital marketing technology.

We are looking for team players, passionate and innovative people, who want to build a big success story with us !
Do you see yourself in these words ? Do you want to join an incredible adventure ?
Tell us who you are, what you’ve done and what you want to do.
We’ll be more than happy to meet you :)


Recruitment process

Step 1 : Quick call
Step 2 : Meeting with the CEO
Step 3 : Business Case + Meeting the the CTO & VP Sales
Step 4 : Workshop with your future team
Step 5 : Reference calls

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