Scope

• User acquisition and activation: acquire new users for our Mobile app and website.
• User retention and User happiness: increase user engagement, lifetime value and satisfaction.
• Social / Community management: develop our visibility on social network and interactions with our community of users.
• France – UK - Belgium

Role & Responsibilities

• Define and run the marketing strategy in Europe according to company goals defined by the Leadership team.
• Control the marketing budget and make decisions on “what” (user acquisition, retention, social…) and where (FR/UK/BE). Reporting to the Finance team.
• Define, lead and run the marketing operations planning (special ops, recurring ops, social…).
• Work closely with the product teams to prioritize improvements and new features.
• Harmonize processes and operations across Europe.
• Management of a team of 10 members (with 4 direct reports to rely on). Responsible for team’s alignment with company strategy.
• Develop the relations with the marketing teams of our headquarter in California.

Other:

• Be an integral part of French and UK teams sharing best practices & learnings.
• Establish a robust reporting process to track KPI’s and ROI.
• Understand Shopmium brand positioning and help us advance it to the next stage.
• Regular management reporting to support strategy, investment and results.
• Be in tune with industry developments - adopt a test, learn and evolve style of work.
• Reporting to the VP Marketing, Product & Operations.

Shopmium +

• Clients include famous brands (Nestlé, Danone, L’Oréal, Andros, Lu, Procter & Gamble, Unilever…)
• Strong growth => many opportunities
• Smart and energetic team
• Fun events (breakfast, Thursday Drink, parties…)
• Delicious food to try for free :)
• Office location: heart of Paris (Louvres-Rivoli)
• A pioneer start up!

Desired Skills & Experience:

• Experience running a complex CRM program across email, push notifications and in app messages.
• Experience running and scaling user acquisition campaigns across Europe (mostly app install) through various networks.
• Experience managing a team.
• Good project management and multi-tasking abilities.
• Analytically strong, data-driven decision mentality and comfortable using reasoning.
• Tech saavy, ability to use SAAS platforms such as an automation platform, CRM platform, BI, etc…
• Results focused, strong sense of responsibility and follow-through.
• Experience reviewing and tracking performance across platforms.
• Role is both strategic and hands-on, whilst some support is available at either end, you must be comfortable working across both areas. This is a hands-on manager role.
• Bachelor’s degree in business or marketing a bonus as is any professional training
• Fluent in French and in English.
• Working experience: 7-10 years

About You:

• Comfortable working in a fast-paced and dynamic team environment.
• Team player, enjoys working as part of a collaborative team partnering to get-things-done - you make our team better.
• Emerging leader, you have what it takes to take the step-up to management but perhaps haven’t had the chance yet, or maybe you’re there already but are looking for a change.
• Ability to think and act fast.
• Passionate about your work – you bring energy, enthusiasm and a smile to work!