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Head of Growth/Marketing - Paris

Permanent contract
Paris
Salary: Not specified
Occasional remote
Experience: > 5 years
Education: Master's Degree

SlimPay
SlimPay

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Job description

Subscription has completely transformed the way we consume. For goods and services bought both episodically (computer software, electrical goods, etc.) and regularly (transport, on demand TV, music, contact lenses, etc.), more and more people now prefer to subscribe, as opposed to outright buy. As people are changing the way they consume, the time has come for merchants to enter this new era and to reconsider their business model in order to meet consumer expectations and take full advantage of this new mode of consumption.

Here at SlimPay we believe that payment is an essential step of the customer journey and key to online conversion. Our solution is based on direct debit as this is the most adapted method for paying subscription and recurring payments. Direct debit is not affected by expiry dates and payment limits, and bypasses the need for intermediaries, as the merchant is paid directly from the customer’s bank account.

Founded in 2009, SlimPay is the European leader for payments for subscriptions via direct debit. In addition to processing payments in both EURO and GBP for fixed and variable payment plans, SlimPay provides value-added technologies and services to enable merchants to effortlessly onboard customers, increase customer lifetime value and maximise collected revenue. The company employs over 60 payment specialists spread over 6 international offices and more than 2000 customers (including Deezer, Nespresso, Unicef…) in 34 countries.

Due to our success, we’ve been awarded #1 Deloitte Fast50 2015 and #11 in 2016 and be enlisted ed in KPMG FinTech100 in 2015. To help SlimPay get to the next level into a demanding FinTech industry, we are looking into hiring a Head of Marketing in our HQ in Paris.

Reporting to the VP of Sales & Marketing, you will develop, plan and execute Marketing Growth programs that will increase the SlimPay’s awareness and coverage, but also responsible to drive the pipeline generation. Your main responsibilities will be to:

  • Identify, implement, test and measure new growth tactics and marketing channels using SEO/SEM, website, email/nurture, field marketing, webinars
  • As a B2B positioning, drive B2B and B2B2C customers, strengthening market credibility, messaging, segmentation and marketing strategy,
  • Optimize and refine demand generation using a data-driven approach to increase leads, develop a quality sales pipeline and move prospects through the funnel
  • Define, regularly report on, and optimize key Growth KPI’s. Build out reporting dashboards where you can track progress and share your findings with VP Sales to ensure experimentation and measurement can be done in a scalable and repeatable model
  • Provide leadership, mentorship and coaching to an existing marketing team: Digital Marketing + Web Design + Product Marketing

Preferred experience

  • Experience: 6+ years marketing experience in enterprise software industry and SaaS
  • Proven track of success bringing a Saas company to the next level
  • expertise in Growth and acquisition
  • experience in Team Management
  • Strong understanding of client needs in a fast moving digital context
  • Strong communicator, oral and written, with confidence to develop and present ideas
  • Excellent planning, organizational and project management skills

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