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Growth Marketing Manager

Permanent contract
Paris
Salary: Not specified
No remote work
Experience: > 4 years
Education: Master's Degree

Vulog
Vulog

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Questions and answers about the job

The position

Job description

Who are we looking for?

We are looking for a passionate data-driven Growth Marketing Manager to design, lead and monitor Vulog’s lead acquisition strategy at a global level.

Reporting to our Marketing & Communications Director, working closely together with the marketing team (content & product) and on a day-to-day basis with the sales team, you will be in charge of attracting, converting and retaining customers throughout the digital funnel.

What you will get to do?

• Owing the marketing automation & CRM strategy: setting the marcom and the sales teams up for success with a healthy, high impact and dynamic Hubspot
• Implementing and running digital “ongoing” marketing campaigns to target and nurture Vulog’s various audiences (i.e: industries, countries, maturity stage…)
• Implementing and running digital “ad hoc” marketing campaigns (i.e.: events, product launch…) for maximum reach and performance
• Developing and running effective paid marketing campaigns through SEA/Google Ads and social media
• Owning and growing followers and engagement on our social media channels (Linked In, Twitter, Instagram, Youtube..)
• Leveraging our partners’ ecosystems to grow visibility, traffic and hence, lead generation for Vulog
• Website optimization for SEO and traffic
• Setting and reporting on Vulog’s digital KPIs/analytics


Preferred experience

What you will bring to the table:

• 5 years of B2B performance/digital marketing experience including expertise with outbound, lead gen, paid acquisition, ABM, email marketing, lead nurturing, marketing automation, web analytics.
• Hubspot & Google expert
• Experience with paid marketing and social media channels strategies
• Experience working with content teams and working on SEO optimization (knowledge of Wordpress is a plus)
• Team-player and start-up mentality: you are autonomous, flexible, multi-tasker, and enjoy working cross functionally in a fast-paced environment
• Excellent analytical skills and the ability to craft actionable insights from digital data
• Fluent in English (other language skills are a plus)


Recruitment process

If you are a team player looking to join a dynamic and fast-growing company shaping the future of mobility, please apply!

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