Reporting to the Sales and Marketing Director, your role, within this fast growing international environment, will be to develop the company’s communication strategy and to ensure its successful implementation. The key objective is to enhance VULOG’s international visibility as the leader in this sector, focusing specifically on Europe and North America.
Key Responsibilities include:
• Working with VULOG’s management team to define the international communication strategy with a particular focus on Europe and North America,
• Promoting VULOG’s image through strong and positive press relationships : writing and distributing press releases, guiding and directing the press agency,
• Designing and delivering creative communication campaigns and narratives,
• Being the voice of VULOG at conferences and press gatherings,
• Establishing VULOG as the expert in the field of carsharing and new mobility services, creating market dominance through a content marketing strategy,
• Identifying and preparing for the “must-be-at” events within this sector. In 2017, VULOG has already committed to key high tech and mobility events such as CES Las Vegas, Le Mondial de l’Automobile etc,
• Generating client leads through campaign management, newsletters and advertising, making the best possible use of social media and networking to further enhance their ‘e-reputation’,
• Supporting their global commercial growth by developing communication and marketing tools and programs – presentations, brochures, videos, stands…,
• Designing innovative communication programs to differentiate VULOG within the new mobility services market,
• Managing VULOG’s communication partners: PR agency, Communication agency, events organisers etc.
Background and Experience:
Interested? Please send your CV in all confidentiality to our recruitment consultant: Valérie Lafille (Ways International), v.lafille@ways-international.com.