About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
Your Mission:
We are looking for a Customer Strategy Lead to join the Global Marketing team at BlaBlaCar. The mission of the team is to make BlaBlaCar desirable by tapping into people’s hearts and minds so that they want to use BlaBlaCar.
As a Customer Strategy Lead, your role will be to champion customer-centricity by defining a compelling value proposition, strategically influencing the product roadmap and ensuring cross-functional collaboration and Customer-centric mindset to deliver a seamless and satisfying customer experience along the customer journey.
You will be reporting to the VP of Global Marketing and working with a team of approximately 40 people within Marketing and your main sparring partner will be the Passengers Customer Strategy Lead.
Your Responsibilities:
Define target audience and segments (customer segments) for Drivers, leveraging market research insights, competition benchmarks and business owners’ feedbacks Refine BlaBlaCar’s value proposition and tone of voice across all Business Lines and geographies, to ensure it resonates with the target audience, addresses their needs effectively and creates a cohesive brand identityEnsure brand consistency and alignment across all touchpointsBe the brand guardian when it comes to our drivers’ brand guidelines across the entire companyDefine the overarching global marketing calendar (global campaigns, key moments of speech) and coordinate its execution with Marketing orchestrators; lead global campaignsInfluence product roadmap and product features positioning, so that it aligns with customers’ expectations and market trends (Voice of the Customer) Collaborate with other teams (growth, retention and engagement) to ensure a cohesive customer journey for driversAct as a Partnership brand lead - Identify and foster strategic partnerships that contribute to driver acquisition and brand visibilityYour Qualifications:
You have strong interpersonal and communication skills to effectively collaborate with various departments such as Global Marketing teams, PR, Product, Customer SupportYou can be the Voice of the Customer in all aspects (value proposition, product features, messaging, visuals, etc.)You have experience with brand management, ensuring consistency in brand positioning and tone of voiceYou possess great strategic thinking and analysis skills, anticipating future market trends, opportunities, and potential challenges impacting customers segments; while always being pragmatic and anchored in reality You have exceptional understanding of product features, and analysis of current / target consumers’ usage of productFull working proficiency in English- spoken and writtenFit with our BlaBlaPrinciplesYou can thrive in a collaborative, fast-growing and innovative environmentAbility to take ownership, aligned with business priorities What we have to offer
Full remote possible in the country of employment4 additional weeks on top of legal maternity leavesFinancial support for home office equipmentMinimum 25 days holiday per yearLocal meal plan policy (Swile card)50% transportation paid (Forfait Mobilité Durable)Relocation package and visa supportFree unlimited carpooling & bus ridesPersonal growth via trainings, mentorship, and internal mobility programsEmployee Stock ownership planRegular team building eventsMental health support through Moka.care1 day off per year to test our productAnnual budget for Sport & Cultural activities (180EUR reimbursed)Interested in joining the ride?
a 45-min video-call with one of our Talent Acquisition Managers, to get to know you, understand your career expectations and answer your questionsa 45-min video-call with our VP of Marketing- Flore Tyberghein to dive deeper into your technical expertisea fully remote exercise to evaluate your technical skillsa 60-min video-call with Flore, our Product team and our Passengers Strategy Lead, to discuss about your exercise a 30-min video-call with our Chief Customer Officer- Verena Butt d’Espous , for vision fit and rounding off the processOur hiring process lasts on average 25-30 days, offers usually come within 48 hours.
Not sure yet?
Check out our 100 reasons to join BlaBlaCar!BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application.
