Responsible for identifying and implementing strategic projects aimed at structuring the commercial excellence of the group.
Pricing stream: Particularly responsible for settings new frameworks of revenue management, to accelerate the implementation of group wide pricing models and to support the set-up of pricing corridors and guidelines, for existing and new product portfolios.

Distribution stream: Particularly responsible for settings new frameworks to increase the saturation of our existing distribution network, to accelerate the diversification of our product portfolio & offer, to address new/future channels, and to gain expertise in distribution overall.

Manages all project steps from scoping & planning with the Sponsor, executing with the Project Team, monitoring & reporting with the Copil, and deploying within Business Units, thanks to a set of strong planning, organising, coordinating and priority-setting skills.

Also responsible for identifying & sharing best practices across the Business Units to ensure greater success factors.

STRATEGIC

·       Set the standards for a commercial excellence
·       Proposes new segments and/or channels to be addressed
·       Proposes new price positioning and pricing corridors to be implemented
·       Identify and implement new sales optimization driven & added-value projects group-wide

OPERATIONAL

·       Maps the market structure and identifies new/future distribution channels and partners;
·       Identifies opportunities for campaigns, added value services, products, leading to revenue and profitability increase;
·       Builds frameworks of new B2B trade activities, dealers incentives programs, sell-out campaigns;
·       Set-ups a signage and certification program for on- and off-line dealers/resellers/workshops;
·       Proposes adjustments to be made to the CRM to support a closer-to-market approach;
·       Support BU’s and HQ Digital team to generate and address win-win use cases;
·       Undertakes the segmentation of our customers base according to specific criteria’s;
·       Maps the pricing structure and identifies challenges and opportunities of profitability increase;
·       Proposes, defines and sets up pricing corridors whilst monitoring gaps as well as compliance ratios;
·       Sets up measurement tools to analyze/evaluate the performance of our current distribution and price positioning;
·       Develops, improves, implements dashboards & analytic tools for internal and external price monitoring with relevant stakeholders;
·       Develops the company’s selling/value propositions and USP’s/differentiators together with HQ Product / Design to Cost teams;
·       Sets-up knowledge database of market know-how, internal best practices and external/competition benchmark;
·       Defines specific processes & tools to gain efficiency in the dealing with Global/Transversal Accounts;