Context of the position

An opportunity has opened for a self-starting, curious and passionate profile who thrives in a fast-paced environment and is driven by results and performance to join our expanding paid acquisition team in Madrid. The successful candidate will be working on digital acquisition for energy, telecommunications and other verticals on our International market. This person will work heavily with Google Ads, Facebook Ads, our CRM, Google sheets and other internal tools.

Your mission? To create, monitor, report, track, follow up and work hands-on in the different acquisition campaigns and channels by daily providing key insights to the acquisition team, coordinating with the design team on the content calendar, being in continuous communication with the sales team and identifying opportunities in the campaign performance data and content.

Your objective? Increase Selectra’s lead generation across digital advertising platforms in France.

The outcomes in detail

Creation of acquisition campaigns

You’ll gain expertise on different acquisition channels (particularly Google Ads, Facebook Ads and TikTok Ads) in order to:

• Develop innovative campaigns that present our company services with the final objective of converting/generating leads.

• Test and propose new creative ideas together with the paid acquisition team and the sales and design teams.

• Research and improve important aspects of campaign features: Audience research, website research, campaign structure and funnel optimization.

• Deliver paid media campaign optimizations, analyzing and providing recommendations for next steps based on data.

• Create, analyze and optimize landing pages using our CMS, online forms software and internal tools.

• Aid tracking and analyzing the sales funnel acquisition.

• Report and daily follow-up.

• Market research, benchmarking and assisting with special operations projects.

• Stay informed of best practices and relevant industry, paid media, and paid media platform trends.

Performance monitoring

• Closely monitor campaign performance

• Clearly present and interpret different KPIs as well as ROI

• Starting and optimizing digital marketing campaigns, mainly on Google Ads (mainly on Search but also on other Discover and Youtube), and occasionally on Bing Ads, Facebook Ads and other digital marketing platforms.

• In collaboration with the manager of Selectra’s International SEA department, leading the definition and the update of a clear strategy on each platform, based on strong beliefs acquired through experience.

• help each account manager of the department implement that strategy in the countries and markets he/she’s responsible for.

• continuously test new strategies and lead technical improvements to maximize conversions and minimize costs at each stage of the funnel.

• developing SEA best practises and increase leads and sales coming from paid channels

Export best practices in different verticals and markets

As your testing progresses, you won’t hesitate to communicate results with the team and deploy winning formulas on all Selectra’s markets, with the help of the local teams and account managers.

Benefits and Perks

• Madrid! You’ll be seduced by this city with a dreamy atmosphere and culture where everybody feels welcome.

• You’ll benefit from the flexibility and reactivity of a company with a start-up spirit (flat hierarchy, chill environment)

• A truly international company: we count more than 20 nationalities and make sure you can talk with everyone by offering free language classes!

• Company events: we work hard and love to celebrate once work is done! We organize monthly team events as well as 3 company-wide afterworks per year.

• You’ll have responsibilities within a dynamic team, here to train and assist you when needed

• We care about your health and wellbeing:

  • preferential tariffs for private health insurance (free after a year in the company)

  • preferential tariffs on  your Gym subscription.

  • Fresh fruits delivered every week

  • But especially, a work environment where we never let unhealthy HR situations unattended.

• We help you settle in your new town thanks to other advantages (Diverclick, …)

You graduated from a bachelor or master in one of the best business or university equivalent and recognize yourself in the following:

• Ideally 2 or 4 years of experience

• You have a real interest in digital marketing. Ideally, you have a first experience in paid media marketing and/or Social Media.

• You are proactive and always anticipate finding solutions for all kind of possible problems.

• You are a creative person and you are recognized for your sense of innovation by your colleagues and friends.

• We expect you to be a team-player and to actively listen and understand your coworkers’ viewpoints.

• You are responsible, ambitious, communicative and eager to learn a lot about digital marketing and SMA.

• Fluency in English and French is essential for this role, Spanish is a plus.

• HR interview

• Test

• Interview with the  Head of SEO/SEA International, Mélanie Nguon.

• Interview with the Managing Director, Maxime de La Raudière.

• Response to your application within 2 weeks maximum.

No consideration of gender, age, skin color, sexual orientation or other discriminatory reasons will interfere with the selection process at Selectra.

We inform you that the data concerning you are computerized and treated confidentially. Your data will be kept for up to three years after you have submitted your application. Only persons employed in the human resources department will be able to access your data for strictly internal purposes. You can access, correct or delete your data by contactingcontact@selectra.info.