Role
As Enterprise Marketing Manager, you would be responsible for working closely with Sales and Marketing teams to drive Sendinblue go2market in the enterprise segment, driving awareness, delivering a strong pipeline of new business and building a large, loyal and engaged customer base.

The role involves devising, planning and coordinating scalable enterprise marketing programs across multiple segments and channels, such as paid traffic, webinars, events, marketing automation, account-based marketing (ABM), content strategy etc.

This will be a continual learning curve as Sendinblue scales out and launches new products and features to this market segment, which is really exciting.

Responsibilities

• Serve as the marketing expert and strategist for Sendinblue Enterprise customer segment in charge to set and follow a business plan (ROI)
• Lead the planning, development, execution and reporting of all Enterprise marketing initiatives
• Understand the buyer’s journey for Enterprise accounts and develop a personalized Go2Market approach
• Identify, set and optimize new marketing channels to find new opportunities based on past results and new research
• Enable the Sales teams with marketing assets and tools to help open doors and develop opportunities
• Provide relevant MQLs to Sales team and set feedback loop process to always optimize them according to their needs
• Ensure a smooth communication between operations teams (customer success, sales, marketing) and align stakeholder on target, performance and vision for enterprise sector
• Manage and develop a field marketer and scale Marketing resources efficiently

Profile

• Has at least a 5-year experience marketing to mid-market and enterprise level B2B customers in a fast paced environment
• Has an entrepreneurial mindset, is very adaptable and isn’t afraid to get their hands dirty
• Possess an exceptional appetite for data analysis, performance/operation metrics and business processes
• Can identifies internal and external opportunities for new value creation
• Can create an efficient work environment that encourages maximum performance and dedication