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Pennylane
Pennylane

Content Lead

Permanent contract
Paris
Salary: Not specified
A few days at home

Pennylane
Pennylane

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Questions and answers about the job

The position

Job description

Are you looking to have an impact on the daily life of millions of entrepreneurs in France and Europe ?

Do you thrive in a trustful, fast-paced environment ?

Then Pennylane might be the right place for you — and you, might be the perfect fit for this role 🙂

We figure out among the 20 best startups of 2023 on the French Market.

Our vision

We aim to become the most beloved financial Operating System of European SMEs. We help business owners get rid of the time-consuming hassle of handling accounting and finance while giving them access to key information that they can use to make better decisions. Meanwhile, we’re helping accountants. By using Pennylane, rather than doing manual and repetitive tasks, they can spend more time advising and guiding their clients. Already more than 100,000 SMB's & more than 2,000 accounting firms in France are using Pennylane.

About us

Pennylane is one of the fastest-growing Fintechs in France (and soon to be in Europe!)

In 4 years of existence, we’ve managed to:

💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants

💰 Raise a total of €100 million, including from Sequoia, the famous fund from Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more..

.👨‍👩‍👧‍👦 Grow from 7 cofounders to 400 happy Pennylaners (we’re now recognized as one of the greatest places to work in France (but also remotely), with a 5/5 rating on glassdoor and an e-NPS of 94.

🌍 Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 35% of the employees are already working from all parts of Europe

🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings

Why is this position of utmost importance to reach our mission ?

Since late last year, we’ve achieved a strong inflexion point, making “indirect channels” the #1 source of revenue acquisition for Pennylane. And we believe this is only the beginning, since there’s so much more to be done, as well as a very deep market.

We aim at being the new all-in-one for finance & accounting platform for accounting firms and companies to work together. We know it’ll be about building the best product, but also by making everything tied together to create a Brand accounting firms & their customers love.

We know there’s no marketing playbook for that. That’s why we want to explore new things B2B companies don’t usually do, such as creating a strong media alongside Pennylane to raise the bar, be both vocal & relevant on social medias. We want to lead with ideas, to develop new formats, new experiences and a new way to do content marketing

Our Team

Within the Pennylane organization, the Brand Team is responsible for :

- Developing initiatives that set Pennylane as a brand companies & accounting firms love

- Shaping and executing a strategy to connect and grow our business through accounting firms, technological partners and resellers / integrators

We’re a team of 5 including:

- Léa, our Event Manager

- Ynès, our Event Apprentice

- Benjamin, our Brand Designer

- Audrey, our Content Manager

- Clément, our Team Lead

What you’ll be responsible for

We’re looking for a seasoned Content Lead, who’s able to impact Pennylane at both strategic and execution levels. We’re aware it’s a rare profile.

🎁 Ce qu'on peut t'offrir ?

💵 Package : Fixe + Variable. Une enveloppe de BSPCE en complément du package (selon profil et seniorité).

🏥 Une mutuelle très complète (Alan Blue)

🍜 Des tickets restaurants (Carte Swile)

🏢 De supers bureaux en plein centre de Paris ou un poste en 100% télétravail à Lyon et ses environs

🏝 10 jours de RTT supplémentaires aux 5 semaines de congés payés

🏃‍♀️Un accès à 8000 salles de sport et plus de 300 activités de bien-être via Gymlib

🇬🇧 La possibilité de perfectionner ton anglais grâce à Busuu

💻 Un Mac

🎉 Et enfin, l'opportunité de rejoindre une équipe internationale et dynamique : Nous faisons de nombreux sports ensemble (Foot, footing, escalade... etc), nous adorons passer du temps autour d'un verre, et les deux séminaires d'entreprise annuels (Hossegor, Les deux Alpes, Avignon récemment...) sont des grands moments de cohésion.

Overall responsibility will be:

  • Owning the global Content Strategy and it’s execution (SMEs + Accounting firms + Partners)
  • Owning the Content output. Think as an “Editor in chief” and coordinate insights from team members
  • Coordinating people to achieve your plan, should it be internal or external stakeholders
  • Managing our Content Manager

    • Day-to-day tasks

  • We expect from you to own the Content strategy and its execution, meaning you’ll explain and show us the way. That being said, some of your day-to-day tasks could be:
  • Managing our Editorial Committee across departments. You’ll be making sure we align everyone’s efforts with your Content Strategy and quality expectation
  • Working on ComptaTech strategy & execution (an annually event so far). Turning into a beloved and major media around accounting, business and innovation (podcasts, web series, events, videos, a think-tank, a book?)
  • Coordinating people to make sure a major product launch is supported with a relevant Content & Communication Strategy

    • What kind of people are we looking for ?

  • You’re a forward thinker about content. We want you not to be afraid to propose innovative strategies, tactics and formats that could help us stand out from the market
  • You have experience building and executing a successful Content Strategy from scratch. And you want to do it again for us
  • You think holistically, as we want to make a strong media out of ComptaTech (podcast, videos, events, think-tank, and more)
  • You build content from a distribution perspective, thinking audience / format / channel as soon as you set your Strategy
  • You know Marketing is everyone’s job at Pennylane, and you’re able to orchestrate your vision across many different people and personalities
  • You have enough experience to propose, lead, adapt, even in a fast changing environment
  • You know how to leverage social networks and strong appetite for social media and pushing the boundaries of what B2B brands should do
  • You’re able to embark / gather people around you to meet your goals
  • You’re proficient in coordinating several people (including content writers and regular employees) to deliver at fast pace
  • You’re not a meeting a powerpoint wolf. For us it’s important that you’re also able to DO the work, should it be writing a post, updating our website or helping on initiatives like events
  • You’re able to understand, and then explain effectively complex & technical concepts to various types of audiences
  • You have outstanding communication skills, both in French & English

    • What do we expect from your application ?

  • We want to get a sense of how you think. Please use the cover letter to share with us some of your work that may be relevant to us, and include links.
  • Should it be a newsletter, a podcast, a company blog or a LinkedIn feed : we want to see what you did, or what your team did, and understand how you approached the work (what you did, why, and what you learnt from the impact it had on your business).
  • Also, stock cover letters won’t do – please tell us why you want this job, not just any job.

    • Want to know more?