Spendesk

Spendesk

Marketing Operations Manager

  • Permanent contract 
  • Starting date:  September 1, 2019
  • Paris
  • Telecommuting possible
  • > 2 years

The company

Spendesk

Spendesk

  • FinTech / InsurTech, SaaS / Cloud Services
  • From 50 to 250 employees

The job

Marketing Operations Manager

  • Permanent contract 
  • Paris

About

Spendesk is a fast-growing FinTech company based in Paris. Our mission: to help businesses spend smarter. We believe in empowering employees and that company spending shouldn’t be blocked by red tape and inefficient processes. To achieve this, we use the latest banking innovations to reinvent the purchasing experience for companies.

Started by eFounders in June 2016, Spendesk now has more than 1,300 customers in over 31 countries. Top companies like Drivy, Amboss, 11FS, Konbini, AB Tasty and Deezer rely on Spendesk to make spending easier at work.

Spendesk
Spendesk
Spendesk
Spendesk
Spendesk

Job description

The Marketing Operations Manager at Spendesk will be responsible to support, enable and drive the Marketing team to better generate and educate our leads but also help to build our Spendesk brand.

You are responsible for managing the marketing automation platform (Hubspot) and fully leveraging its capabilities. Working closely with Sales, Customer Success Managers and -within the Marketing team- designer, content manager and lead generation manager, this role will implement all programmatic and operational initiatives through Hubspot and Salesforce.
This position will cover all aspects of integration, tracking, initiating and automating lead generation related projects.

Scopes and ownership

Marketing Process

  • Build, optimize, and maintain marketing automation operations – including forms, lead scoring programs, email templates, customer lists, features engagement campaigns – with the goal to drive revenue and customer engagement.
  • Maintain Marketing Automation integration with Salesforce and assist in the integration of additional platforms into the marketing automation software
  • Understand lead flow management and tactical execution of marketing programs designed to generate new sales leads and how each piece of the puzzle works on a macro and micro level.

Marketing Performance

  • Track, test, and analyze data relating to campaign metrics in order to improve and optimize programs by delivering reports to management
  • Proactively researching and implementing the latest best practices, strategies, and industry standards
  • Work with management to define KPIs, create reporting, analyze campaign performance.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

Marketing Enablement

  • Manage and optimize database hygiene: support essential marketing operations initiatives in Hubspot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
  • Building out comprehensive onboarding for new joiners as well as a training programme for established CS & BDR team members

Outcomes

Marketings KPIs

  • MQLs (addressable) generated
  • Sales Opportunities generated
  • Conversion rates MQL to SQL
  • New booking closed from inbound sources

Preferred experience

  • Analytical profile
  • Attention to details
  • Outstanding communication & listening skills
  • Taking ownership and help CS efforts on his scope
  • Project Management(have already launch a company/side project)
  • Proactivity, autonomy, enthusiasm
  • Empathy
  • Intelligence - quick learner, ability to quickly and proficiently understand and absorb new information
  • A previous experience in data management is a plus (Excel Expert, SQL is a plus)

The perfect match

  • 2-4 years of work experience
  • Previous experience in a Marketing position (Traffic Manager, Marketing Manager,…)
  • 1 year at least as an Operations members, preferably in a startup/fast paced environment
  • Cheerfull, helpfull, smiling… the person everyone loves

Why should you apply?

  • Salary based on experience
  • Learning environment, entrepreneur and team spirit
  • Cool offices in the Sillicon Sentier (75010, Paris) 🏡
  • A team of hackers and hustlers dedicated to grow Spendesk in Europe 👫 👯 👬
  • Gifts powered by our internal virtual currency 🎁
  • Lunchr cards 🍽
  • Thursday’s beers 🍻 with the team 🤘

Meet the Spendesk team

Spendesk

Spendesk

Marketing Operations Manager

  • Permanent contract 
  • Starting date:  September 1, 2019
  • Paris
  • Telecommuting possible
  • > 2 years
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