We're seeking a seasoned Senior Mobile Marketing Manager to lead our mobile marketing efforts across Paid Social and Display channels. You will be a strategic thinker who develops and executes data-driven campaigns to acquire new users, drive app engagement, and achieve our overall growth objectives. 

Responsibilities & Qualifications: 

• Lead the development and execution of comprehensive mobile marketing strategies for Web and App, leveraging Paid Social (Meta, TikTok, Snapchat) and Display (YouTube, DV360, Google Display Network) channels. 

• Conduct in-depth audience research and analysis to identify high-value users and optimize campaign performance through A/B testing and creative development. 

• The ideal candidate will have experience using incrementality testing solutions, like Meta’s Conversion Lift, as well as marketing analytics tools like Google Analytics and Campaign Manager 360. 

• Knowledge of tracking pixels, conversion APIs and tagging solutions, like Google Tag Manager. 

• Manage budgets and maximize return on ad spend (ROAS) while driving key performance indicators (KPIs). 

• Lead and mentor a small team of mobile marketing specialists, fostering a culture of continuous improvement through new processes and technologies. 

• Manage relationships with key stakeholders across various departments (Data, Engineering, Brand). 

• Effectively manage multiple cross-functional projects simultaneously. 

• Maintain a comprehensive testing roadmap, ensuring ongoing optimisation and exploration of new opportunities. 

• 4+ years of experience in a highly relevant mobile marketing role. 

• Proven track record of success in driving user acquisition and engagement through Paid Social and Display channels. 

• Strong understanding of mobile marketing best practices and emerging trends. 

• Experience with attribution modelling 

• Expertise in analytics, campaign optimization, and incrementality testing. 

• Proficiency with BI platforms like Tableau to translate data insights into actionable strategies. 

• Awareness of the privacy landscape and the challenges this poses to marketing teams, for example GDPR, Digital Markets Act and Apple’s AppTrackingTransparency. 

• Experience leading and motivating a small team. 

• Excellent communication, interpersonal, and project management skills. 

• Experience with end-to-end campaign execution, from strategy to measurement. 

• Knowledge of mobile measurement partners like Appsflyer, Branch and Adjust