Who are we looking for?

We are now looking for an experienced Digital Marketer to own the digital awareness and lead generation strategy of Vulog. Based in Paris and reporting to the Marketing Director, you will work closely and daily with the marketing team (content, product, events) and the business development team to design and lead a rocket digital plan for Vulog.

You will develop, implement and manage campaigns that effectively promote our technology, our news, our insights and our values across existing (newsletter, website, newsroom, social networks) and future channels.

You will reinforce Vulog’s industry leader position through its digital image (including branding, thought-leader content broadcasting, influencer program, partner ecosystem, paid ads, SEO…).
You will design and put in place a streamlined marketing automation strategy which will encompass tools for emailing, CRM & analytics.

You will proactively identify and leverage industry trends and internal content to feed a captivating digital calendar and will benchmark competition.

What you will get to do?

• Proactively and effectively implement campaigns including content positioning and digital ads in a timely manner, segmenting audiences when relevant (multi countries/multi languages)
• Develop and execute engagement campaigns and acquisition strategies, including web, email, social media, advertising to increase traffic to website and general leads
• Update the website and provide recommendations on the « content and the container »
• Measure and evaluate performance of all campaigns and provide feedback to improve and grow KPIs
• Optimize end-to-end user experience across channels and touch points
• Build influencer program / leverage ecosystem to increase growth
• Identify trends and insights and benchmark against competitors

What you will bring to the table:

• 3-5 years experience in Digital Marketing
• Degree in marketing/business is a plus
• B2B/tech/automotive is a plus, but passion is what counts most
• Experience working with/managing projects involving digital/web/marcom agencies
• Fluent English
• Highly business oriented (ability to interact directly with clients, understand business models)
• Leadership : ability to drive agencies to deliver on budget and embark employees
• Natural problem solver & Information « Getter »
• Proactive and determined to take Vulog to the next level !

If you are looking to join a dynamic and fast growing company in a truly unique and international role, please send your resume in all confidentiality to our recruitment consultant: Valérie Lafille v.lafille@ways-international.com.