This position is for a forward-thinking, analytically minded PPC leader with a successful track record of driving an international PPC team in a B2C business.
Reporting directly to the Director of Performance Marketing, you’re responsible and confident in leading large scale PPC accounts across multiple geographies. This position drives effective short and long-term profitable growth against forecast and 3YP targets.
Responsibilities
As a Senior PPC Manager, you will:
Take ownership of and drive forward the PPC roadmap, ensuring it complements the overall company strategy.
Own the OKRs across the PPC channel: New Customer value, Existing customer value, ROAS, with a focus on building a world class PPC machine.
Manage overall PPC efficiency through effective budget allocation and channel optimization (Google Ads, Microsoft Ads)
Collaborate tirelessly with data science and other cross functional teams to improve automation and PPC bidding amongst other things.
Audit PPC accounts to find gaps and opportunities for continuous improvement.
Ensure optimal allocation of resources and PPC budget to ensure outcomes that deliver against three-year plan goals.
Optimize key user journeys & touchpoints for both new customer acquisition and retention.
Ensure the continuous improvement of tools and processes for performance monitoring, alerting, forecasting, and budget control.
Own and develop key partnerships with third parties (Google & Microsoft).
Line managing one PPC Executive, responsible for delivering growth of all customer types across multiple markets.
Proven PPC experience, with a heavy emphasis on B2C/D2C marketing expertise and leadership, ideally in scale-ups with high growth trajectories.
Deep knowledge in the development and implementation of data to drive conversion, LTV and ROAS improvements.
Track record of designing and owning an end to end PPC strategy, working hand in hand with Martech, Data Science and Product teams to ensure success.
Experience in digital ecosystems e.g., DSPs, DMPs, third-party data providers; as well as driving and measuring performance e.g., lookalike models, last-click vs multi-touch attribution models.
Stay up to date to the PPC industry changes and tactics
Previous experience designing and implementing A/B and multivariate tests.
Experience presenting to C Level leaders, as well as internal and external audiences.
Experience in developing scripts is welcome
Proficiency in Italian, Spanish or French is also welcome.
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