Equativ

Equativ empowers buyers and sellers to enhance their impact by providing vertically integrated tech for fuelling efficiency across each stage of the advertising process — while upholding robust consumer privacy and brand safety standards. Comprising an ad server, supply-side platform (SSP), and buyer tools - including a DSP and media services, our offering gives buyers and sellers the ability to harness the perfect blend of advanced engineering and expert support through our transparent marketplaces. Resolutely independent with roots in Europe, we place a strong emphasis on operating openly, fairly, and accountably. Our dedication to removing unnecessary convolution has created an environment where buyers and sellers have a scaled alternative to monopolistic giants. Furthermore, our dedication to adhering to ethical principles means we can deliver ads that drive value for all members of the ecosystem, including consumers. Equativ was initially founded in France in 2001 and is now headquartered in Paris and New York. We operate globally with a team of more than 600 in 16 offices.

In an industry dominated by giants, we’ve always had our own game plan. Built from the ground up within a premium publisher, we’ve created something unique: a comprehensive, independent offering that harmonizes market dynamics for both advertisers and publishers, all while respecting the consumer.

As media continues to transform, we remain committed to innovation on behalf of rights owners, aggregators, and buyers of addressable inventory.

Our independence allows us to share knowledge and insights gained from working across markets and maintain the highest data privacy standards and brand safety.

We believe in transparency, fairness, rationalized markets, and efficiency.

Our founding principles :

• Collaborative: We now operate at the center of a balanced equation combining our complementary skills and expertise to provide the marketplace with a comprehensive and expansive offering.

• Independent: At the core of our brand is the desire to improve the adtech industry with our commitment to honesty, transparency, and respect for data privacy and brand safety. As always, we remain an independent alternative to monopolistic giants.

• Innovative: Digital advertising is a powerful tool and we are committed to perfecting its efficacy and assuring its integrity.

1/BE BRAVE : Make things happen

How do we behave?

• Empower everyone
• Lead by trust & autonomy
• Promote ownership
• Strive for continuous improvement

2/BE THOUGHTFUL : Act with care & openness

How do we behave?

• Encourage work-life balance
• Promote DE&I
• Cultivate a friendly environment
• Operate with integrity & transparency

3/BE TOGETHER : Lead as One Team

How do we behave?

• Encourage collaboration
• Promote global programs
• Celebrate team successes
• Maximize cross-team collaboration