This position is for a forward-thinking, analytically minded PPC leader with a successful track record of driving an international PPC team in a B2C business. 

Reporting directly to the Director of Performance Marketing, you’re responsible and confident in leading large scale PPC accounts across multiple geographies. This position drives effective short and long-term profitable growth against forecast and 3YP targets.  

Responsibilities 

As a Senior PPC Manager, you will: 

• Take ownership of and drive forward the PPC roadmap, ensuring it complements the overall company strategy.  

• Own the OKRs across the PPC channel: New Customer value, Existing customer value, ROAS, with a focus on building a world class PPC machine. 

• Manage overall PPC efficiency through effective budget allocation and channel optimization (Google Ads, Microsoft Ads) 

• Collaborate tirelessly with data science and other cross functional teams to improve automation and PPC bidding amongst other things.  

• Audit PPC accounts to find gaps and opportunities for continuous improvement. 

• Ensure optimal allocation of resources and PPC budget to ensure outcomes that deliver against three-year plan goals.  

• Optimize key user journeys & touchpoints for both new customer acquisition and retention.  

• Ensure the continuous improvement of tools and processes for performance monitoring, alerting, forecasting, and budget control.  

• Own and develop key partnerships with third parties (Google & Microsoft).  

• Line managing one PPC Executive, responsible for delivering growth of all customer types across multiple markets. 

• Proven PPC experience, with a heavy emphasis on B2C/D2C marketing expertise and leadership, ideally in scale-ups with high growth trajectories.  

• Deep knowledge in the development and implementation of data to drive conversion, LTV and ROAS improvements.  

• Track record of designing and owning an end to end PPC strategy, working hand in hand with Martech, Data Science and Product teams to ensure success. 

• Experience in digital ecosystems e.g., DSPs, DMPs, third-party data providers; as well as driving and measuring performance e.g., lookalike models, last-click vs multi-touch attribution models. 

• Stay up to date to the PPC industry changes and tactics 

• Previous experience designing and implementing A/B and multivariate tests.  

• Experience presenting to C Level leaders, as well as internal and external audiences.  

• Experience in developing scripts is welcome 

• Proficiency in Italian, Spanish or French is also welcome.